How many times could you climb Arthur’s Seat in 24 hours?
On 28-29th July 2017, a bunch of mad folk took part in MAD Seat: a grueling challenge to hike up and down Arthur’s Seat – a 250 m high hill in Edinburgh – as many as you can in either 24, 12 or 6 hours.
Beyond gaining glory from completing such a relentless, epic and ultimately futile task, these superstars created real-world impact, all through encouraging their friends, family and colleagues to shift their habits.
Using the fantastic Do Nation platform, people sponsored them by pledging action – not money – all in the direction of sustainable living. Check out the infographic below to see how all these actions add up!